Rapid MVPs to Market Learnings

E-Commerce Clothing & D2C

Project Overview

In 2024 and 2025, I launched and managed three e-commerce ventures focused on niche audiences in both the US and India—Brown Bird (including Brown Bird Inks and Brown Bird India), Mayyur Mart, and Dem Unity. Across all these stores, I generated over ₹1.6 lakh in revenue. My journey started with Brown Bird Inks, a print-on-demand store aimed at the US market, where I designed and sold motivational t-shirts and caps. After facing challenges in scaling, I pivoted to Brown Bird India, adapting the brand for Indian customers with culturally relatable designs like “Chai Ki Chhal” and “Gym Holic.” Next, I launched Mayyur Mart, a general D2C store connected directly to Indian manufacturers, where I successfully sold trending products like posture correctors and created viral ad campaigns—leading to my highest-performing store. Later, I experimented with a niche political brand called Dem Unity during the US elections, targeting Democratic supporters with custom-designed merch. While this didn’t bring sales, it taught me valuable lessons about audience targeting and campaign timing. Through all these ventures, I handled everything end-to-end—from product design, branding, Shopify store setup, and UI/UX, to ad creatives, Meta ad campaigns, customer handling, and optimization. These hands-on experiences sharpened my skills in product thinking, user empathy, and data-driven decision-making, making me confident in leading full-cycle product launches.

In 2024 and 2025, I launched and managed three e-commerce ventures focused on niche audiences in both the US and India—Brown Bird (including Brown Bird Inks and Brown Bird India), Mayyur Mart, and Dem Unity. Across all these stores, I generated over ₹1.6 lakh in revenue. My journey started with Brown Bird Inks, a print-on-demand store aimed at the US market, where I designed and sold motivational t-shirts and caps. After facing challenges in scaling, I pivoted to Brown Bird India, adapting the brand for Indian customers with culturally relatable designs like “Chai Ki Chhal” and “Gym Holic.” Next, I launched Mayyur Mart, a general D2C store connected directly to Indian manufacturers, where I successfully sold trending products like posture correctors and created viral ad campaigns—leading to my highest-performing store. Later, I experimented with a niche political brand called Dem Unity during the US elections, targeting Democratic supporters with custom-designed merch. While this didn’t bring sales, it taught me valuable lessons about audience targeting and campaign timing. Through all these ventures, I handled everything end-to-end—from product design, branding, Shopify store setup, and UI/UX, to ad creatives, Meta ad campaigns, customer handling, and optimization. These hands-on experiences sharpened my skills in product thinking, user empathy, and data-driven decision-making, making me confident in leading full-cycle product launches.

Client

Code Signful

Role

UI & UX Designer

Industries

E-Commerce

Duration & Year

2 Months / 2020

Responsibilities

As the Product Manager and UI/UX Designer across all my ventures, I led the entire product journey—from discovering niche opportunities through market research to designing user-friendly Shopify stores that felt native to each audience. I ran targeted Meta ad campaigns, investing INR 45,844.37 to attract and convert users, while also managing backend operations like order fulfillment and tackling real-world challenges such as high RTO rates in specific regions. Every decision I made balanced user experience with business outcomes, and each venture became a learning loop where I optimized ads, refined touchpoints, and adapted strategies based on real data and user behavior.

As the Product Manager and UI/UX Designer across all my ventures, I led the entire product journey—from discovering niche opportunities through market research to designing user-friendly Shopify stores that felt native to each audience. I ran targeted Meta ad campaigns, investing INR 45,844.37 to attract and convert users, while also managing backend operations like order fulfillment and tackling real-world challenges such as high RTO rates in specific regions. Every decision I made balanced user experience with business outcomes, and each venture became a learning loop where I optimized ads, refined touchpoints, and adapted strategies based on real data and user behavior.

Brown Bird Inks

My first venture, Brown Bird Inks, was born out of a desire to inspire. I launched it in the US market, selling motivational t-shirts aimed at fitness lovers. I used social media to research trends, designed a Shopify store with bold, empowering slogans like “Train Hard, Win Big,” and ran Meta ads to reach gym-goers and active individuals. But the reality was tough—despite my efforts, I made just one sale. My ad targeting was too broad, and the designs, while powerful, didn’t deeply connect with the US audience. This experience was a valuable eye-opener. It taught me that great design isn’t enough—you need cultural relevance and sharp targeting. This learning led me to rethink my strategy and shift my focus to the Indian market, where I could create designs that resonate more personally with the audience.

My first venture, Brown Bird Inks, was born out of a desire to inspire. I launched it in the US market, selling motivational t-shirts aimed at fitness lovers. I used social media to research trends, designed a Shopify store with bold, empowering slogans like “Train Hard, Win Big,” and ran Meta ads to reach gym-goers and active individuals. But the reality was tough—despite my efforts, I made just one sale. My ad targeting was too broad, and the designs, while powerful, didn’t deeply connect with the US audience. This experience was a valuable eye-opener. It taught me that great design isn’t enough—you need cultural relevance and sharp targeting. This learning led me to rethink my strategy and shift my focus to the Indian market, where I could create designs that resonate more personally with the audience.

Brown Bird India

After learning from my first venture, I shifted focus to the Indian market with Brown Bird India. This time, I aimed to tap into something deeply familiar—India’s love for chai. I designed a culturally rich t-shirt collection featuring chai-themed graphics, while also repurposing some of my previous motivational designs from Brown Bird Inks. The store’s visual identity included earthy browns, steaming chai illustrations, and traditional patterns to instantly feel relatable. I ran Meta ads targeting young Indian adults aged 18–35, using engaging lines like “Sip the Culture with Chai Designs!” Despite working with a limited ad budget of just INR 9,862.11, I managed to generate 7 purchases and over 500 Instagram profile visits. Campaigns like “First 3 Tea” and “Tea Traffic” gave me useful data, and I optimized ad sets to bring down the cost per purchase to INR 554.22. Working closely with manufacturers helped maintain cultural authenticity in both design and tone. This venture taught me how powerful cultural relevance can be in building user trust—and how to stretch a small budget for meaningful results.

After learning from my first venture, I shifted focus to the Indian market with Brown Bird India. This time, I aimed to tap into something deeply familiar—India’s love for chai. I designed a culturally rich t-shirt collection featuring chai-themed graphics, while also repurposing some of my previous motivational designs from Brown Bird Inks. The store’s visual identity included earthy browns, steaming chai illustrations, and traditional patterns to instantly feel relatable. I ran Meta ads targeting young Indian adults aged 18–35, using engaging lines like “Sip the Culture with Chai Designs!” Despite working with a limited ad budget of just INR 9,862.11, I managed to generate 7 purchases and over 500 Instagram profile visits. Campaigns like “First 3 Tea” and “Tea Traffic” gave me useful data, and I optimized ad sets to bring down the cost per purchase to INR 554.22. Working closely with manufacturers helped maintain cultural authenticity in both design and tone. This venture taught me how powerful cultural relevance can be in building user trust—and how to stretch a small budget for meaningful results.

Mayyur Mart

With Mayyur Mart, I shifted my focus to direct-to-consumer products like Posture Correctors and Mosquito Killers, aiming to solve real-life problems while scaling sales efficiently. I identified a growing demand among health-conscious users for affordable, benefit-driven products and designed a mobile-first Shopify store with responsive layouts, rich visuals, and clear product FAQs to reduce confusion. Running Meta ads with a total spend of INR 29,525.12, I used sharp creatives like “Relieve Back Pain with Posture Corrector!” to drive engagement. The strategy paid off—Posture Corrector alone brought in 117 purchases at just INR 195.53 per sale, contributing to 151 total purchases and INR 1.5 lakh in revenue. However, challenges like high return rates (especially in J&K and the Northeast) due to unclear product expectations taught me the importance of better UX and region-specific targeting. I tackled this by optimizing product pages and pausing underperforming campaigns, such as Mosquito Killer, which had a high cost per result. The best-performing ad set, "Posture Corrector English," led to 38 purchases and a 0.017% conversion rate. Through this venture, I learned how data-driven decisions and user-centered design can directly improve performance and reduce operational friction.

With Mayyur Mart, I shifted my focus to direct-to-consumer products like Posture Correctors and Mosquito Killers, aiming to solve real-life problems while scaling sales efficiently. I identified a growing demand among health-conscious users for affordable, benefit-driven products and designed a mobile-first Shopify store with responsive layouts, rich visuals, and clear product FAQs to reduce confusion. Running Meta ads with a total spend of INR 29,525.12, I used sharp creatives like “Relieve Back Pain with Posture Corrector!” to drive engagement. The strategy paid off—Posture Corrector alone brought in 117 purchases at just INR 195.53 per sale, contributing to 151 total purchases and INR 1.5 lakh in revenue. However, challenges like high return rates (especially in J&K and the Northeast) due to unclear product expectations taught me the importance of better UX and region-specific targeting. I tackled this by optimizing product pages and pausing underperforming campaigns, such as Mosquito Killer, which had a high cost per result. The best-performing ad set, "Posture Corrector English," led to 38 purchases and a 0.017% conversion rate. Through this venture, I learned how data-driven decisions and user-centered design can directly improve performance and reduce operational friction.

Dem Unity ( US )

Dem Unity was a bold attempt to tap into the politically charged atmosphere of the 2024 US elections, aiming to connect with engaged audiences through democracy-themed merchandise. Inspired by social media trends around civic participation, I created a Shopify store with a strong democratic identity and launched Meta ad campaigns targeting socially conscious users, including women-focused sets in the “Dem 2nd Campaign.” However, limited ad reach—only 28 users in that set and just 476 in the main “1st Carousel” campaign—coupled with a modest ad budget of INR 2,457.14, led to zero purchases. Despite compelling slogans like “Vote for Change,” the store struggled to break through the noise of a highly saturated election market. This experience highlighted the critical importance of timing, adequate budget planning, and deeper audience research when entering fast-moving, competitive spaces.

Dem Unity was a bold attempt to tap into the politically charged atmosphere of the 2024 US elections, aiming to connect with engaged audiences through democracy-themed merchandise. Inspired by social media trends around civic participation, I created a Shopify store with a strong democratic identity and launched Meta ad campaigns targeting socially conscious users, including women-focused sets in the “Dem 2nd Campaign.” However, limited ad reach—only 28 users in that set and just 476 in the main “1st Carousel” campaign—coupled with a modest ad budget of INR 2,457.14, led to zero purchases. Despite compelling slogans like “Vote for Change,” the store struggled to break through the noise of a highly saturated election market. This experience highlighted the critical importance of timing, adequate budget planning, and deeper audience research when entering fast-moving, competitive spaces.

Visuals

The case study features key visual assets to support each venture’s journey—starting with screenshots of the Brown Bird India Shopify store, highlighting its chai-themed homepage, culturally inspired t-shirt product pages, and a warm, earthy color palette of browns and beiges. It also includes branding elements like the Brown Bird India logo and visuals from Meta ad campaigns, such as the “Sip the Culture with Chai Designs!” creative and Mayyur Mart’s “Relieve Back Pain!” ad. Performance snapshots show Brown Bird’s 7 purchases and Mayyur Mart’s 151 purchases. A Canva-generated graph presents a quick summary: INR 1.5 lakh in total revenue, a 10% reduction in RTO, and 159 total purchases from an ad spend of INR 41,844.37. The visuals are rounded out with product images of Brown Bird India’s chai t-shirts and Mayyur Mart’s top-performing Posture Corrector.

The case study features key visual assets to support each venture’s journey—starting with screenshots of the Brown Bird India Shopify store, highlighting its chai-themed homepage, culturally inspired t-shirt product pages, and a warm, earthy color palette of browns and beiges. It also includes branding elements like the Brown Bird India logo and visuals from Meta ad campaigns, such as the “Sip the Culture with Chai Designs!” creative and Mayyur Mart’s “Relieve Back Pain!” ad. Performance snapshots show Brown Bird’s 7 purchases and Mayyur Mart’s 151 purchases. A Canva-generated graph presents a quick summary: INR 1.5 lakh in total revenue, a 10% reduction in RTO, and 159 total purchases from an ad spend of INR 41,844.37. The visuals are rounded out with product images of Brown Bird India’s chai t-shirts and Mayyur Mart’s top-performing Posture Corrector.

Key Takeaways

Through the journey of building Brown Bird, Mayyur Mart, and Dem Unity, I learned how to adapt quickly, test new ideas, and stay user-focused in a fast-moving e-commerce space. Each venture sharpened my product management skills—from conducting market research and designing user-friendly experiences to optimizing ad campaigns and tracking key performance metrics. I also faced and solved real-world challenges like high RTO rates and limited ad budgets. These experiences have prepared me to take on Product Manager roles with confidence, where I can bring a balance of creative problem-solving, data-driven thinking, and user empathy to drive meaningful results.

Through the journey of building Brown Bird, Mayyur Mart, and Dem Unity, I learned how to adapt quickly, test new ideas, and stay user-focused in a fast-moving e-commerce space. Each venture sharpened my product management skills—from conducting market research and designing user-friendly experiences to optimizing ad campaigns and tracking key performance metrics. I also faced and solved real-world challenges like high RTO rates and limited ad budgets. These experiences have prepared me to take on Product Manager roles with confidence, where I can bring a balance of creative problem-solving, data-driven thinking, and user empathy to drive meaningful results.